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Overlaying market segmentation, design centers and product mapping; designMotion identifies product line gaps and opportunities to increase product line efficiency.


To reach your destination — you need directions. Long-term product roadmaps, marketing requirement documents and design briefs provide the direction and vision necessary to successfully launch and quickly execute What’s Next.

Design Strategy

Materials, cost, emotion, textures, brands/sub-brands, segmentation, technology, market dynamics — skillfully combined, together these factors are morphed into an organizational design strategy; speeding time to market, strengthening brand continuity, and increasing profitability.


Customers need to quickly and easily understand why they want and need your products and services. designMotion understands the customers’ desires and your products; translating the emotion and knowledge into simple, clear and meaningful top-line messaging.